Born in Hiroshima in 1945. Completed Graduate School of Engineering Osaka University. Joined Nomura Research Institute, then obtained MBA at a university in California. Worked in governmental and private research and consulting fields mainly for high-tech industry worldwide. He was consecutively Research Headquarter Chief Manager, Corporate Senior Vice President and Research Counselor. Professor since April, 2000. Specialties in business strategy, PR planning theory and brand management theory.